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Job Purpose 工作概要 |
In accordance with the management philosophy and purposes of the programme, to serve as a full-time Supervisor, Marketing, Communications and funding, be responsible for marketing promotion, brand building and fundraising. 按照“良师益友”项目的管理理念,担任上海嘉和公益基金会名下项目的市场传播及筹款主管,负责项目的市场推广,品牌建设和筹款工作。 |
Duties 职责 |
- Communicate and cooperate with internal and external teams, collect data and commit analysis about the efficiency and output of marketing activities according to business necessity. 与内外部团队沟通及合作,根据业务需要对市场活动的有效性和产出进行数据收集和研究分析; - Support online marketing and timely update and maintenance of self-owned platforms, including but not limited to online media, websites, brochures, annual publications and WeChat platform. 支持在线市场推广和自营平台的及时更新和维护,包括但不限于网络媒体、网站、宣传手册、年刊、微信平台; - Support copywriting, content review and proofreading related to brand promotion, such as brand culture and team, special courses and activities. 支持品牌文化及团队、特色课程及活动等品牌宣传推广相关的文案撰写、内容审核及校对; - Be responsible for implementing the market plan within the scope of the foundation, to formulate and refine the market implementation plan, and organizing, supervising and evaluating the implementation. 负责在基金会范围内贯彻市场计划,制定和细化市场执行计划,并负责组织和监督和评估实施; - In accordance with the strategy and plan of brand building, cooperate with charity organizations related and potential donors, commit effective advertisement about the programme. 根据品牌建设策略和计划,与相应的公益机构和潜在的资助者合作,对项目进行有效的宣传; - Develop and manage cooperative resources for public fundraising, and expand channels for public fundraising through effective communication and quality service. 开发和管理公众筹款的合作资源,通过卓有成效的沟通及优质服务,拓展公众筹款渠道; - Planning, design, implementation and evaluation of public fundraising products. 公众筹款产品的策划、设计、统筹执行与评估优化; - Complete other tasks assigned by the superior 完成上级交办的其他工作。 |
Competency 能力 |
- Have a strong interest in charity and social organizations. 对公益慈善和社会组织的工作领域有浓厚的兴趣; - Strong data analysis ability, able to read and interpret data quickly, sensitive to data, timely optimization and processing of problems. Be able to analyze the marketing situation regularly. 具备较强的数据分析能力,能够快读分析和解读数据,对数据敏感,有问题及时优化处理;能够定期分析市场推广情况; - Excellent ability of project implementation, communication, writing, analyzing and solving problems and coordinating resources. 出色的项目执行能力,沟通能力,文字表达能力,分析解决问题能力,善于协调调用资源; - Finish the daily work independently to the guidance of superior. 能在上级指导下独立完成日常工作; - Be able to work with diverse personalities, cultures and situations.能够在不同的性格、文化和环境下工作; - Good interpersonal and communication skills. 良好的人际交往和沟通能力; - Proactive and work under high pressure. 积极主动,能够承受一定的工作压力; - Strong initiative, integrity and good judgment. 主动性强,诚实正直,有较强的判断力; - Ability to handle multiple tasks simultaneously. 多任务同时工作的能力; |
Computer Literacy 电脑技能 |
- excellent skill of MS Office, skill of design software, such as PhotoshopAI, is a plus. 熟练掌握微软办公软件,会运用Photoshop、AI、Illustrator者佳; - Be familiar with the operation and maintenance of website, WeChat Official Platform and other new media tools. 熟悉网站、微信公众平台以及其他新媒体工具的操作和维护管理。
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Formal Qualifications/ Experience 任职资历/经验 |
- Bachelor or above, master or above is a plus. 本科及以上学历,研究生及以上学历优先; -Language, News, Advertising, Marketing and other related majors are preferred. 语言、新闻、广告、市场营销等相关专业优先; - Good English skill. 英文良好; - Experience in charity organization is a plus. 有公益从业经验者佳。
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